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Author Cron, William L., 1949-

Title Dalrymple's sales management : concepts and cases.

Published Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2009.


Location Call No. Status
 UniM Giblin Eunson  658.81 CRON    AVAILABLE
Edition 10th ed. / William L. Cron, Thomas E. DeCarlo.
Physical description xix, 499 p. ; ill. ; 26 cm.
Notes Previous ed.: published as by Douglas J. Dalrymple, William L. Cron and Thomas E. DeCarlo. 2005.
Other author DeCarlo, Thomas E.
Dalrymple, Douglas J. Sales management.
Subject Sales management.
Sales management -- Case studies.
ISBN 9780470169650 (hbk.) : £92.50
0470169656 (hbk.) : £92.50