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Book Cover
Author Dimitrov, Roumen, 1956-, author.

Title Strategic silence : public relations and indirect communication / Roumen Dimitrov.

Published Abingdon, Oxon ; New York, NY : Routledge, 2018.


Location Call No. Status
Physical description 1 online resource (xvi, 242 pages)
Contents part, I Introduction -- chapter Introduction / Roumen Dimitrov -- part, II Why is PR silent about silence? -- chapter 1 The Western bias against silence / Roumen Dimitrov -- chapter 2 Silence does not sell / Roumen Dimitrov -- chapter 3 Silent symbiosis / Roumen Dimitrov -- part, III Strategy and silence -- Michel Foucault, Jean Baudrillard, Pierre Bourdieu, Stuart Hall, Norman Fairclough and Jürgen Habermas44 -- chapter 4 Strategy as discursive practice / Roumen Dimitrov -- chapter 5 Instrumental and communicative action / Roumen Dimitrov -- part, IV Indirect communication -- chapter 6 Silence and invisibility / Roumen Dimitrov -- chapter 7 Communication and silence / Roumen Dimitrov -- chapter 8 The ladder of indirect communication / Roumen Dimitrov -- chapter 9 Indirect discourse / Roumen Dimitrov -- chapter 10 Explicit and implicit silence / Roumen Dimitrov -- part, V Strategic silences -- chapter 11 Strategic silences -- A definition / Roumen Dimitrov -- chapter 12 Content provision / Roumen Dimitrov -- chapter 13 Silence as negation / Roumen Dimitrov -- chapter 14 Complicit silence / Roumen Dimitrov -- chapter 15 Silence as disengagement / Roumen Dimitrov -- chapter 16 Strategic ambiguity / Roumen Dimitrov -- chapter 17 Silence as attention diversion / Roumen Dimitrov -- chapter 18 Off-the-record communication / Roumen Dimitrov -- part, VI Silence beyond strategy -- chapter 19 Silence as system / Roumen Dimitrov -- chapter 20 Silence as skillset / Roumen Dimitrov -- part, VII Conclusions -- chapter Conclusions / Roumen Dimitrov.
Summary "Mainstream public relations overvalues noise, sound and voice in public communication. But how can we explain that while practitioners use silence on a daily basis, academics have widely remained quiet on the subject? Why is silence habitually famed as inherently bad and unethical? Silence is neither separate from nor the opposite of communication. The inclusion of silence on a par with speech and non-verbal means is a vital element of any communication strategy; it opens it up for a new, complex and more reflective understanding of strategic silence as indirect communication. Drawing on a number of disciplines that see in silence what public relations academics have not yet, this book reveals forms of silence to inform public relations solutions in practice and theory. How do we manage silence? How can strategic silence increase the capacity of public relations as a change agent? Using a format of multiple short chapters and practice examples, this is the first book that discusses the concept of strategic silence, and its consequences for PR theory and practice. Applying silence to communication cases and issues in global societies, it will be of interest to scholars and researchers in public relations, strategic communications and communication studies."--Provided by publisher.
Subject Communication.
Public relations.
ISBN 9781315657851 (e-book : PDF)
9781317329282 (e-book: Mobi)
9781138100039 (hardback)
Standard Number 10.4324/9781315657851