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Cover Art

Title Big bucks, big pharma : marketing disease & pushing drugs / Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others].

Published [San Francisco, California, USA] : Kanopy Streaming, 2014.


Location Call No. Status
Physical description 1 online resource (1 video file, 46 min.)
Restrictions Access restricted to subscribers.
Credits Narrator, Amy Goodman ; editor, Ronit Ridberg ; camera, David Rabinovitz ; music, Andrew Killoy, Peter Brandoli.
Notes Originally produced by Media Education Foundation in 2006.
Summary Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of the most striking pharmaceutical ads on televison, in the end revealing how the industry exploits people's emotions to promote the use of prescription drugs.
Audience Grade 9+
Higher education.
System notes Mode of access: World Wide Web. System requirements: Adobe Flash Player.
Notes Media Education Foundation Collection njcore00000000080
Other author Alper, Loretta.
Brandoli, Peter.
Earp, Jeremy.
Goodman, Amy.
Jhally, Sut.
Killoy, Andrew.
Rabinovitz, David.
Ridberg, Ronit.
Media Education Foundation.
Subject Direct-to-consumer prescription drug advertising.
Drugs -- Marketing.
Health and medicine.
Media education.
Pharmaceutical industry -- Marketing.
Documentary films.
Publisher Number 1041524 Kanopy