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Book Cover
PRINTED BOOKS
Author Fog, Bjarke.

Title Pricing in theory and practice / Bjarke Fog.

Published Copenhagen : Handelsh√łjskolens forlag, [1994]
©1994

Copies

Location Call No. Status
 UniM Bund  338.521 FOG {Bund81 20190820}    AVAILABLE
Physical description 168 pages : illustrations ; 24 cm.
Series Series A--Copenhagen studies in economics and management ; 2.
Copenhagen studies in economics and management ; 2.
Bibliography Includes bibliographical references (pages [163]-165) and index.
Summary Traditional price theory is often criticized as being insufficient in practice due to unrealistic assumptions. This book explores systematically the relationship between economic theory and price practice. For the first time a professional economist gives a presentation based on his own experience of more than thirty years' work in this field.
The book is a supplement to basic textbooks in price theory, providing business students and professionals with insights into how theory can be applied in practice.
Subject Pricing.
Prices.
Marketing.
ISBN 8716132297