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Cover Art
Author Koolhaas, Rem.

Title Prada.

Published [Milano] : Fondazione Prada edizioni, [2001]


Location Call No. Status
 UniM Archit High Use  746.92 KOOL  SEVEN DAY LOAN  AVAILABLE
Physical description approximately 600 pages : chiefly illustrations (some colour), maps ; 21 cm
Notes "This publication has been prepared on the occasion of the exhibition OMA/AMO Rem Koolhaas, Herzog & De Meuron, Prada, works in progress, stores, offices, factories, New York, Los Angeles, San Francisco, Tokyo, Terranuova, Arezzo, 02.03-08.04.2001, Milan; this volume concerns the creative contribution of OMA/AMO Rem Koolhaas"--Colophon.
Introduction by Rem Koolhaas.
Summary With his inimitable style and unique view of architecture and design in the international urban milieu, Dutch architect Rem Koolhaas presents his theories and designs for Prada stores in New York, Los Angeles, San Francisco, and Tokyo. After musing over ideas about branding, expansion, tourism, and work-space, Koolhaas launches into the specifics of his plans for the stores, including an exploration of the expanded and architecturally integrated role of information technology. With each store presented in a discrete section full of maps, photographs, digital imaging, collages, and models, Koolhaas's complex working methods and thought processes are revealed layer by layer.
Language notes In English with some Italian text.
Other author Fondazione Prada (Milan, Italy)
Subject Koolhaus, Rem.
Fondazione Prada (Milan, Italy)
Office for Metropolitan Architecture.
Fashion merchandising -- Italy.
Fashion designers -- Italy.
Variant Title OMA/AMO, Rem Koolhaas, projects for Prada part 1.
ISBN 8887029180