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Author Ford, Bianca.

Title Television and sponsorship / Bianca Ford and James Ford.

Published Oxford ; Boston : Butterworth-Heinemann, 1993.


Location Call No. Status
 UniM Giblin Eunson  384.55 FORD    AVAILABLE
Physical description ix, 211 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. [199]-202) and index.
Other author Ford, James.
Subject Television broadcasting.
Corporate sponsorship.
Television advertising.
ISBN 0240513568