LEADER 00000uam a2200421 a 4500
006 m u
007 cr cn
008 150915s2015 xx o eng
024 8 9781449371029
041 0 eng
100 1 DiResta, Renee,|eauthor.
245 14 The Hardware Startup|h[electronic resource] /|cDiResta,
250 1st edition
264 1 |bO'Reilly Media, Inc.,|c2015.
300 200 p.
338 online resource|bcr|2rdacarrier
347 text file
520 Thanks to the decreasing cost of prototyping, it's more
feasible for professional makers and first-time
entrepreneurs to launch a hardware startup. But exactly
how do you go about it? This book provides the roadmap and
best practices you need for turning a product idea into a
full-fledged business. Written by three experts from the
field, The Hardware Startup takes you from idea validation
to launch, complete with practical strategies for funding,
market research, branding, prototyping, manufacturing, and
distribution. Two dozen case studies of real-world
startups illustrate possible successes and failures at
every stage of the process. Validate your idea by learning
the needs of potential users Develop branding, marketing,
and sales strategies early on Form relationships with the
right investment partners Prototype early and often to
ensure you're on the right path Understand processes and
pitfalls of manufacturing at scale Jumpstart your business
with the help of an accelerator Learn strategies for
pricing, marketing, and distribution Be aware of the legal
issues your new company may face
533 Electronic reproduction.|bBoston, MA :|cSafari,|nAvailable
via World Wide Web.
538 Mode of access: World Wide Web.
542 |fCopyright © O'Reilly Media, Inc.
550 Made available through: Safari, an O’Reilly Media Company.
655 7 Electronic books.|2local
700 1 Forrest, Brady,|eauthor.
700 1 Vinyard, Ryan,|eauthor.
710 2 Safari, an O’Reilly Media Company.
830 0 Safari Books Online
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