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LEADER 00000uam a2200421 a 4500 
003    CaSebORM 
005    20190130234409.7 
006    m        u         
007    cr cn          
008    150915s2015    xx      o           eng   
019    SAFARI9781449371029 
020    |z9781449371036 
020    |z9781449371036 
024 8  9781449371029 
035    (Safari)9781449371029 
041 0  eng 
100 1  DiResta, Renee,|eauthor. 
245 14 The Hardware Startup|h[electronic resource] /|cDiResta, 
       Renee. 
250    1st edition 
264  1 |bO'Reilly Media, Inc.,|c2015. 
300    200 p. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file 
520    Thanks to the decreasing cost of prototyping, it's more 
       feasible for professional makers and first-time 
       entrepreneurs to launch a hardware startup. But exactly 
       how do you go about it? This book provides the roadmap and
       best practices you need for turning a product idea into a 
       full-fledged business. Written by three experts from the 
       field, The Hardware Startup takes you from idea validation
       to launch, complete with practical strategies for funding,
       market research, branding, prototyping, manufacturing, and
       distribution. Two dozen case studies of real-world 
       startups illustrate possible successes and failures at 
       every stage of the process. Validate your idea by learning
       the needs of potential users Develop branding, marketing, 
       and sales strategies early on Form relationships with the 
       right investment partners Prototype early and often to 
       ensure you're on the right path Understand processes and 
       pitfalls of manufacturing at scale Jumpstart your business
       with the help of an accelerator Learn strategies for 
       pricing, marketing, and distribution Be aware of the legal
       issues your new company may face 
533    Electronic reproduction.|bBoston, MA :|cSafari,|nAvailable
       via World Wide Web. 
538    Mode of access: World Wide Web. 
542    |fCopyright © O'Reilly Media, Inc. 
550    Made available through: Safari, an O’Reilly Media Company.
655  7 Electronic books.|2local 
700 1  Forrest, Brady,|eauthor. 
700 1  Vinyard, Ryan,|eauthor. 
710 2  Safari, an O’Reilly Media Company. 
830  0 Safari Books Online 
856 40 |uhttps://ezp.lib.unimelb.edu.au/login?url=https://
       www.safaribooksonline.com/library/view/-/9781449371029/?ar
       &orpq&email=^u|zConnect to ebook (University of Melbourne 
       only) 
990    Safari Books Online 
990    Batch Ebook load (bud2) - do not edit, delete or attach 
       any records. 
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