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E-RESOURCE
Author Fragasso, Philip M., 1950-

Title Marketing for rainmakers [electronic resource] : 52 rules of engagement to attract and retain customers for life / Phil Fragasso.

Published Hoboken, N.J. : John Wiley & Sons, c2008.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description xx, 279 p. : ill.
Notes Includes index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author ProQuest (Firm)
Subject Customer relations.
Customer services.
Marketing.
Electronic books.
ISBN 9780470247532 (cloth)
0470247533 (cloth)