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Title Innovation and product management : a holistic and practical approach to uncertainty reduction / Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani.

Published Heidelberg : Springer, [2014]


Location Call No. Status
Physical description 1 online resource (xvi, 327 pages) : illustrations.
Series Springer Texts in Business and Economics, 2192-4333
Springer texts in business and economics, 2192-4333
WorldCat Holdings
Springer English/International eBooks 2015 - Full Set
Bibliography Includes bibliographical references and index.
Contents Part I: Fundamentals of Innovation and Product Management -- Part II: Process of Innovation and Product Management -- Part III: Innovation and Product Management -- Broadening the Topic.
Summary Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
Other author Gaubinger, Kurt, author.
OCLC issuing body.
SpringerLink issuing body.
Subject Production management.
Product management.
Manufactures -- Technological innovations.
Electronic books.
Electronic books.
ISBN 9783642543760
Standard Number 10.1007/978-3-642-54376-0