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Author Geraci, John, (Founder and President, Crux Research, USA) Speaker.

Title Marketing in school environments [electronic resource] : the youth marketing industry perspective / John Geraci.

Published London : Henry Stewart Talks, 2010.


Location Call No. Status
Physical description 1 online resource (1 streaming video file (43 min.) : color, sound).
Series Communicating to the young consumer : relating to children and young people in an effective and responsible way, 2056-4570
Henry Stewart talks. Business & management collection. Communicating to the young consumer.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: How do those working in youth fields view today's youth generation? -- Targeting young people as consumers -- Commercialism in schools -- Why do educators want corporations? -- Why do corporations want to reach kids in schools? -- What forms does school marketing take? -- Arguments in support of commercialism in schools -- The case against -- The youth industry's views towards marketing in schools -- How industry can get on the right side of this issue.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Marketing.
Young adult consumers.
Young consumers.
Publisher Number 2223 Henry Stewart Talks