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Author Reidenbach, R. Eric, author.

Title Value-driven channel strategy : extending the lean approach / R. Eric Reidenbach, Reginald W. Goeke.

Published Milwaukee, Wisconsin : ASQ Quality Press, 2005.


Location Call No. Status
Physical description 1 online resource (187 pages) : illustrations, tables
Bibliography Includes bibliographical references and index.
Notes Description based on print version record.
Local Note Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author Goeke, Reginald W., author.
Subject Strategic planning.
Electronic books.
ISBN 9780873896597