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Cover Art
E-RESOURCE
Author Scott, David, author.

Title Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History [electronic resource] / Scott, David.

Published John Wiley & Sons, 2010.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st edition
Physical description 192 p.
Series Safari Books Online
Summary The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web.
System notes Mode of access: World Wide Web.
NOTES Copyright © John Wiley & Sons
Issuing body notes Made available through: Safari, an O’Reilly Media Company.
Other author Halligan, Brian, author.
Halligan, Bill, author.
Safari, an O’Reilly Media Company.
Subject Electronic books.
ISBN 9780470900529
0470900520
Standard Number 9780470900529