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PRINTED BOOKS
Author Horton, James L.

Title Integrating corporate communications : the cost-effective use of message and medium / James L. Horton.

Published Westport, Conn. : Quorum Books, 1995.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.45 HORT    AVAILABLE
Physical description xiv, 324 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references and index.
Contents 1. A Prelude to Corporate Communication -- 2. Describing Corporate Communication -- 3. An Approach to Corporate Communication -- 4. Understanding the Business Environment -- 5. Corporate Communication, Strategy and Reputation -- 6. Corporate Communication and the Individual -- 7. Corporate Communication and Messages -- 8. Corporate Communication and Media -- 9. Corporate Communication and Measurement -- 10. Corporate Communication Structure -- 11. Moving Toward Cost-Effective Corporate Communication.
Summary Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication.
Subject Communication in management -- Cost effectiveness.
Communication in organizations.
Corporations -- Communication systems.
ISBN 0899308953 (alk. paper)