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Book Cover
Author Kausch, Christoph.

Title A risk-benefit perspective on early customer integration [electronic resource] / Christoph Kausch.

Published Heidelberg ; New York : Physica-Verlag, c2007.


Location Call No. Status
Physical description xvi, 244 p. : ill. ; 23 cm.
Series Contributions to management science, 1431-1941
Contributions to management science. 1431-1941
Bibliography Includes bibliographical references (p. [221]-244).
Reproduction Electronic reproduction. New York : Springer, 2008. Mode of access: World Wide Web. System requirements: Web browser. Title from title screen (viewed on Jan. 22, 2008). Access may be restricted to users at subscribing institutions.
Other author SpringerLink (Online service)
Subject New products -- Management.
Technological innovations -- Management.
Customer relations -- Management.
Electronic books.
ISBN 9783790819625