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Cover Art
Author Kessler, Georg, author.

Title Der buchverlag als marke : typik und herausforderungen des markengeprägten publizierens am Beispiel der Ratgeberliteratur Deutschlands / Georg Kessler.

Published Wiesbaden, Germany : Harrassowitz Verlag, 2013.


Location Call No. Status
Physical description 1 online resource (300 pages) : illustrations.
Series Buchwissenschaftliche Beiträge, 0724-7001 ; Band 87
Buchwissenschaftliche Beiträge aus dem Deutschen Bucharchiv München ; Bd. 87.
Books at JSTOR Evidence Based Acquisitions
Bibliography Includes bibliographical references.
Other author JSTOR issuing body.
Subject Publishers and publishing -- Germany.
Branding (Marketing) -- Germany.
Electronic books.
ISBN 9783447191647 (e-book)
3447191643 (e-book)