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E-RESOURCE
Author Khalid, Afia, 1984-, author.

Title Rising consumer materialism : a threat to sustainable happiness / Afia Khalid and Faisal Qadeer.

Published Abingdon, Oxon ; New York, NY : Routledge, 2018.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 1 online resource (x, 110 pages)
Contents chapter 1 Introduction / Afia Khalid Faisal Qadeer -- chapter 2 Knowing there is a trap at hand / Afia Khalid Faisal Qadeer -- chapter 3 You may not know but you are already trapped! / Afia Khalid Faisal Qadeer -- chapter 4 The beginning of the materialism-loneliness-happiness (MLH) trap / Afia Khalid Faisal Qadeer -- chapter 5 Integration of the MLH trap with other aspects of consumer behaviour / Afia Khalid Faisal Qadeer -- chapter 6 Socio-psychological theory of the MLH trap / Afia Khalid Faisal Qadeer -- chapter 7 Discussion and conclusion / Afia Khalid Faisal Qadeer.
Summary "Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles. This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns. Therefore, the book offers practical solutions to problems such as loneliness and unhappiness. It advocates a new dimension of consumption activity and lifestyle choices that can help to re-socialize and improve social bonds; hitting materialism right at its core, making the consumption experience well informed and beneficial for the consumer as well as society. Together, pre-planned engaging, intrinsic experiential purchases with a view to environmentalism, religiosity, social giving, social support and nostalgia can cure the excessive emphasis on acquiring and showing off valuables that are disruptive to a consumer's social affiliations and subjective wellbeing. Rather than utilizing material possessions as a proxy measure for success and happiness resulting in only temporary happiness, discontent, continuous brand/product switching, undesirable post purchase evaluations and shifting brand loyalties, the book establishes alternative mechanisms for achieving happiness. The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike. "--Provided by publisher.
Other author Qadeer, Faisal, 1969- author.
Subject Consumer behavior.
Consumers.
Consumption (Economics) -- Social aspects.
Materialism.
ISBN 9781351256896 (e-book: Mobi)
9781351256926 (e-book : PDF)
9780815367598 (hardback)
Standard Number 10.4324/9781351256926