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PRINTED BOOKS

Title Public relations in educational organizations : practice in an age of information and reform / [edited by] Theodore J. Kowalski.

Published Englewood Cliffs, N.J. : Merrill, [1996]
©1996

Copies

Location Call No. Status
 UniM Giblin Eunson  659.29371 PUBL    MISSING
Physical description xxii, 374 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and indexes.
Contents 1. Public Relations in an Age of Information / Theodore J. Kowalski -- 2. Changing Social and Institutional Conditions / Ulrich C. Reitzug -- 3. Public Relations Theory and Practice / E. William Brody -- 4. What School Administrators Need to Understand / Melvin Sharpe -- 5. Public Relations and Technology / Robert H. Woodroof -- 6. Legal and Ethical Aspects of Public Relations / Joseph R. McKinney -- 7. Effective Programming at the Institutional Level / Arthur Steller -- 8. Effective Programming at the Unit Level / Philip T. West -- 9. Institutionalizing Public Relations through Interpersonal Communication: Listening, Nonverbal, and Conflict-Resolution Skills / Mary John O'Hair and Angela McNabb Spaulding -- 10. Setting Goals and Developing Strategies / James D. Ricks and James S. Trent -- 11. Working with the Media / Ann Hennessey and Theodore J. Kowalski -- 12. Responding to Crisis / Edward H. Seifert.
13. Collecting and Analyzing Decision-Oriented Data / James McNamara and Maryanne McNamara -- 14. Public Relations in a Funding Campaign / Glenn Graham and Gordon Wise -- 15. Evaluating Public Relations Programs / Doug Newsom -- 16. Practice in Public Elementary and Secondary Schools / Terry Wiedmer -- 17. Practice in Private Elementary and Secondary Schools / Jerry A. Jarc and Theodore J. Kowalski.
Other author Kowalski, Theodore J.
Subject Schools -- Public relations.
Schools -- Public relations -- Case studies.
School management and organization.
School management and organization -- Case studies.
Community and school.
Community and school -- Case studies.
ISBN 0023662352