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Cover Art
E-RESOURCE
Author Ciravegna, Luciano, author.

Title Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy [electronic resource] / Ciravegna, Luciano.

Published PH Professional Business, 2013.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st edition
Physical description 352 p.
Series Safari Books Online
Summary Master a complete roadmap for emerging market business success and profitability! Emerging markets are generating unprecedented opportunities, but they are far more complex and risky than they may seem. Profiting in these markets entails retooling business models, products, and strategies to exploit these differences, instead of falling victim to them. Too many American, European and Japanese companies continue to operate with a “developed world” mentality that seeks to merely adapt existing products and strategies, while underestimating the unique challenges of managing a business in radically different contexts. Operating in Emerging Markets draws from real-life examples and today’s most valuable research to offer a step-by-step blueprint for improving profitability in emerging markets. Pioneering researchers Dr. Luciano Ciravegna and Dr. Robert Fitzgerald walk you through understanding the true risks and challenges; identifying and investing the right resources; developing the right strategies, products, and processes; and learning from both the successes and failures that have come before you. An indispensable resource for all decision-makers in companies that are (or plan to) operating in emerging markets; and for all graduate business students who may do so in the future . "Publications devoted to rapidly transforming economies are on the rise, but the contribution is often marginal. This new book, Operating in Emerging Markets , authored by  Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu, is an exception. It provides valuable insights into what makes these economies grow and prosper. Most importantly, it responds to the need for practical approaches to tapping emerging markets. Thus it should assist current and future managers in navigating these high-potential but high-risk countries." --S. Tamer Cavusgil, Callaway Professorial Chair and Executive Director, CIBER, J. Mack Robinson College of Business. Georgia State University
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2014.
System notes Mode of access: World Wide Web.
NOTES © 2014 by Luciano Ciravegna, Robert Fitzgerald, and Sumit Kundu 2014
Issuing body notes Made available through: Safari, an O’Reilly Media Company.
Other author Fitzgerald, Robert, author.
Kundu, Sumit, author.
Safari, an O’Reilly Media Company.
Subject Electronic books.
ISBN 9780132983426
0132983389
9780132983389
0132983427
9780132983426
Standard Number 9780132983426
9780132983426