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Title Consumer behaviour in Australia & New Zealand / Robert Lawson ... [and others].

Published Sydney : McGraw-Hill, 1996.


Location Call No. Status
 UniM Giblin Eunson  658.8342 CONS    AVAILABLE
Physical description xv, 776 pages : illustrations ; 25 cm
Notes Adapted from: Consumer behavior / David L. Loudon, Albert J. Della Bitta. 4th ed. New York : McGraw-Hill, c1993.
Bibliography Includes bibliographical references and index.
Audience Tertiary students.
Other author Lawson, Rob (Robert)
Loudon, David L. Consumer behavior. 4th ed.
Subject Consumer behavior -- Australia.
Consumer behavior -- New Zealand.
Consumer behavior -- Australia -- Case studies.
Consumer behavior -- New Zealand -- Case studies.
Variant Title Consumer behaviour in Australia and New Zealand.
ISBN 0074702599 $59.95