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Title Seven deadly sins in consumption / edited by Henna Syrjälä and Hanna Leipämaa-Leskinen (School of Marketing and Communication, University of Vaasa, Finland).

Published Northampton, MA : Edward Elgar Pub., Inc., 2018.


Location Call No. Status
Physical description 1 online resource (176 pages)
Notes Includes index.
Contents Contents: Introduction / Henna Syrjälä and Hanna Leipämaa-Leskinen -- 1. Pride: silenced pride in scarce consumption / Hanna Leipämaa-Leskinen, Henna Syrjälä and Pirjo Laaksonen -- 2. Greed: multilevel study of greed in marketing students' consumption / Minna-Maarit Jaskari, Päivi Borisov and Henna Syrjälä -- 3. Lust: sex sells?: lust in fashion magazine advertising / Jenniina Sihvonen, Linda Lisa Maria Turunen and Carmen Rodriguez-Santos -- 4. Gluttony: no taste without the waste?: gluttony in bakery product retailing / Lotta Alhonnoro and Anu Norrgrann -- 5. Envy: narcissistic human traits predicting benign and malicious envy / Katarina Hellén, Maria Sääksjärvi and Hannele Kauppinen-Räisänen -- 6. Wrath: wrath in consumer oppositional activism / Catharina von Koskull, Petra Berg and Johanna Gummerus -- 7. Sloth: conceptualizing the experience sloth in the convenience seeking consumption / Ari Huuhka and Harri Luomala -- Index.
Summary Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth - are embodied in contemporary consumer society. Each of the seven chapters summarizes previous literature of the sins across disciplinary boundaries, and explores how consumption is likely to change in the future. The sins are presented as social, historical, cultural and political constructs, relying on the underlying assumptions of cultural consumer research. Each is elaborated on within particular consumption and marketing-related spheres, including advertising, retail environment, convenience food consumption, poverty, and ethical consumption. Consequently, the book provides a new way to understand contemporary consumer culture. Although beginning with the dark notions of sinfulness, the authors conclude with a hopeful tone for positive transformations in consumption. This fascinating book will be of significant interest to consumer researchers and post-graduate students studying the effects of consumption in social science disciplines, including marketing, business and sociology.
Notes Description based on print record.
Other author Syrjälä, Henna, editor.
Leipämaa-Leskinen, Hanna, editor.
Edward Elgar Publishing, publisher.
Subject Consumption (Economics) -- Religious aspects -- Christianity.
Deadly sins.
Electronic books.
ISBN 9781788117197 (e-book)