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Cover Art
Author Hibbert, E. P. (Edgar P.)

Title International market research : a financial perspective / Edgar Hibbert and Jonathan Liu.

Published Oxford ; Cambridge, Mass., USA : Blackwell Business, 1996.


Location Call No. Status
 UniM Bund  658.83 HIBB {Bund81 20190820}    AVAILABLE
Physical description ix, 229 pages : illustrations ; 25 cm
Bibliography Includes bibliographical references and index.
Contents 1. Marketing Research -- 2. Planning and Organizing Research -- 3. International Research Decisions -- 4. Project Finance -- 5. Financing the Marketing Programme -- 6. Research Methods -- 7. Information Technology and Research -- 8. Application of Research and Financial Appraisal -- 9. Research Decisions: the Marketing Mix -- 10. Developing Business Plans -- Appendix 1 Research Checklist: Selecting a Market Research Agency -- Appendix 2 Information Needs for Determining Overseas Market Potential.
Other author Liu, Jonathan.
Subject Marketing research -- Finance.
International business enterprises -- Research -- Finance.
ISBN 0631191526 (paperback: alk. paper)