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E-RESOURCE

Title Sustainability in luxury fashion business / Chris K.Y. Lo, Jung Ha-Brookshire, editors.

Published Singapore : Springer, [2018]

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 1 online resource.
Series Springer Series in Fashion Business, 2366-8776
Springer Series in Fashion Business. 2366-8776
Springer Business and Management eBooks 2018 English+International
Contents Chapter 1. Opening: Sustainability and Luxury Brands (Chris K.Y. Lo) -- Chapter 2. Sufficient Desire: The Discourse of Sustainable Luxury (Katie Baker Jones) -- Chapter 3. The Marketing of Sustainability and CSR Initiatives by Luxury Brands: Cultural Indicators, Call to Action, and Framework (RayeCarol Cavender) -- Chapter 4. Luxury Fashion Brands vs. Mass Fashion Brands: Data Mining Analysis of Social Media Responses toward Corporate Sustainability(Stacy Hyun-Nam Lee) -- Chapter 5. Luxury Cruelty: An Analysis of Consumers' Responses to Animal Cruelty in a Luxury Fashion Supply Chain (Heejin Lim) etc.
Summary This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals. It addresses the unique challenges faced by luxury fashion brands, given that concepts of luxury and sustainability may be conflicting. In doing so, it elaborates on how fashion brands need to manage their suppliers to comply with and improve social and environmental conditions, the pressure to fulfill the triple-bottom lines, consumer demands for transparency, and social media and its advantages in achieving sustainability goals. Exploring the notion that luxury fashion brands are in a better position to pursue superior sustainability performance, it presents research that highlights how the consequences of non-compliance could have more devastating effects on luxury brands than on mass-market brands. The book is a valuable resource for academics and practitioners in the field of business, sustainability, and fashion.
Other author Lo, Chris K. Y., editor.
Ha-Brookshire, Jung, editor.
SpringerLink issuing body.
Subject Clothing trade -- Environmental aspects.
Clothing trade -- Moral and ethical aspects.
Luxury goods industry -- Environmental aspects.
Luxury goods industry -- Moral and ethical aspects.
Sustainable development.
Electronic books.
ISBN 9789811088780 (electronic bk.)
9811088780 (electronic bk.)
9811088772
9789811088773
Standard Number 10.1007/978-981-10-8878-0