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Cover Art
PRINTED BOOKS
Author Pelton, Lou E.

Title Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin.

Published Boston : McGraw-Hill/Irwin, [2002]
©2002

Copies

Location Call No. Status
 UniM Giblin Eunson  658.84 PELT    MISSING
Edition 2nd ed.
Physical description xxvi, 514 pages : illustrations ; 24 cm.
Series McGraw-Hill/Irwin series in marketing.
McGraw-Hill/Irwin series in marketing.
Bibliography Includes bibliographical references and index.
Summary This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
Other author Lumpkin, James R.
Strutton, David.
Subject Marketing channels.
Relationship marketing.
ISBN 0072895128 (alk. paper)
0071121005