My Library

University LibraryCatalogue

For faster,
simpler
access.
Use Lean
Library.
Get it now
Don't show me again
     
Limit search to items available for borrowing or consultation
Result Page: Previous Next
Can't find that book? Try BONUS+
 
Look for full text

Search Discovery

Search CARM Centre Catalogue

Search Trove

Add record to RefWorks

Cover Art
E-RESOURCE
Author Mayar, Vipin, author.

Title Digital Impact: The Two Secrets to Online Marketing Success [electronic resource] / Mayar, Vipin.

Published John Wiley & Sons, 2011.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st edition
Physical description 298 p.
Series Safari Books Online
Summary Win online by attracting the right customers and getting the right performance measurement Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocative content along with practical, commonsense methods that can be followed by any businessperson at companies of all sizes. The discussion hones in on two keys to success: building a performance measurement approach that will let you get maximum impact out of your online marketing and ad dollars, and creating magnetic content that attracts customers and keeps them engaged with your brand. Leverage trust and build ROI in social media and mobile spaces Get actionable data, best practices, cases studies, anecdotes, practical coaching tips and strategic insights Engage customers who typically resist advertising messages Learn from authors who have extensive experience across major industries and accounts, giving them a wide business appeal Whether your budget is corporate-sized or on a shoestring, you'll want to achieve the measurable bottom-line improvements that come with having Digital Impact.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web.
System notes Mode of access: World Wide Web.
NOTES Copyright © John Wiley & Sons
Issuing body notes Made available through: Safari, an O’Reilly Media Company.
Other author Ramsey, Geoff, author.
Safari, an O’Reilly Media Company.
Subject Electronic books.
ISBN 9780470905722
9781118087749
0470905727
9780470905722
Standard Number 9781118087749