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PRINTED BOOKS
Author Kimball, Ralph.

Title The data Webhouse toolkit : building the Web-enabled data warehouse / Ralph Kimball, Richard Merz.

Published New York : John Wiley & Sons, 2000.

Copies

Location Call No. Status
 UniM Store Engin  658.4038028557 KIMB    AVAILABLE
Physical description xiv, 401 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references (pages 387-389) and index.
Contents Building the Infrastructure for the Revolution 1 -- What This Book Is About 4 -- Part 1 Bringing the Web to the Warehouse 21 -- Chapter 1 Why Bring the Web to the Warehouse? 23 -- Chapter 2 Tracking Website User Actions 41 -- Chapter 3 Using the Clickstream to Make Decisions 69 -- Chapter 4 Understanding the Clickstream as a Data Source 91 -- Chapter 5 Designing the Website to Support Warehousing 113 -- Chapter 6 Building Clickstream Data Marts 129 -- Chapter 7 Assembling Clickstream Value Chains 169 -- Chapter 8 Implementing the Clickstream Post-Processor 187 -- Part 2 Bringing the Warehouse to the Web 199 -- Chapter 9 Why Bring the Warehouse to the Web? 201 -- Chapter 10 Designing the User Experience 215 -- Chapter 11 Driving Data Mining from the Webhouse 251 -- Chapter 12 Creating an International Data Webhouse 269 -- Chapter 13 Data Webhouse Security 295 -- Chapter 14 Scaling the Webhouse 307 -- Chapter 15 Managing the Webhouse Project 325 -- Chapter 16 Future of Webhousing 343.
Summary "In this guide, Ralph Kimball introduces readers to the Data Webhouse - the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive."--BOOK JACKET.
Other author Merz, Richard, 1937-
Subject Data warehousing.
World Wide Web.
ISBN 0471376809 (paperback: alk. paper)