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PRINTED BOOKS
Author Miller, Russell R., 1928-

Title Selling to newly emerging markets / Russell R. Miller.

Published Westport, Conn. : Quorum Books, 1998.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.8480973 MILL    AVAILABLE
Physical description xii, 274 p. : ill., map ; 25 cm.
Bibliography Includes bibliographical references (p. [263]-265) and index.
Contents I. Emerging Market Development. 1. Newly Emerging Markets. 2. Benefits of the International Program. 3. Emerging Market Characteristics. 4. Targeting the Emerging Market -- II. Risk Management. 5. Payment Risk. 6. Trade Barriers. 7. Intellectual Property Risk. 8. Political Risk. 9. The International Business Plan -- III. Entry Strategies. 10. Independent Distributors. 11. Foreign Agents. 12. In-Country Field Sales. 13. Technology Transfers. 14. Strategic Alliances. 15. Service Exports -- IV. Russia and the Newly Independent States. 16. The Russian Federation. 17. Belarus. 18. Ukraine -- V. Central Asian Republics. 19. Kazakstan -- VI. Eastern Europe. 20. Hungary. 21. Czech Republic and Slovakia.
Summary In this book by an experienced international marketer, Miller concentrates on the unique characteristics, opportunities, and sales methods associated with newly emerging markets. He pays special attention to economies in transition in the newly independent states in Russia and the rapidly expanding markets throughout Eastern Europe. His book will be essential for organizations contemplating expansion internationally and for educational and multilateral institutions with important interests in understanding new markets and how to benefit from them.
Subject Export marketing -- United States.
Foreign trade promotion -- United States.
Risk management -- United States.
Country risk -- United States.
Former Soviet republics -- Economic conditions.
Europe, Central -- Economic conditions.
ISBN 1567200443 (alk. paper)