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Title Integrated communication : synergy of persuasive voices / edited by Esther Thorson, Jeri Moore.

Published Mahwah, N.J. : Lawrence Erlbaum Associates, 1996.


Location Call No. Status
Physical description ix, 386 pages : illustrations.
polychrome rdacc
Series Advertising and consumer psychology.
Advertising and consumer psychology.
Notes Papers presented at the 11th Advertising and Consumer Psychology Conference held at DDB Needham Worldwide, Chicago, Ill., 1992.
Bibliography Includes bibliographical references and indexes.
Contents pt. I. Integrated marketing communication : definitions and theoretical founations -- pt. II. Psychological processes and integrated communication -- pt. III. Managing integrated marketing communication -- pt. IV. Integrated campaigns : case studies -- pt. V. Measuring the impact of integrated campaigns -- pt. VI. The role of public relations in integrated marketing communication -- pt. VII. Theoretical summary, a research agenda, and conclusions.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author Thorson, Esther.
Moore, Jeri.
ProQuest (Firm)
Conference on Advertising and Consumer Psychology (11th : 1992 : Chicago, Ill.)
Subject Communication in marketing -- Congresses.
Marketing -- Management -- Congresses.
Electronic books.
ISBN 0805813918 alkaline paper
9780203773475 e-book