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Cover Art
E-RESOURCE
Author Moore, Johnnie, 1983- speaker.

Title Co-creation rules : (or how to create the ooomph factor) / Johnnie Moore, James Cherkoff.

Published London : Henry Stewart Talks, 2008.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (34 minutes) : color, sound).
Series Qualitative market research : reaching the places the other tools cannot reach, 2056-4570.
Henry Stewart talks. Business & management collection. Qualitative market research.
Notes Animated audio-visual presentations with synchronized narration.
Title from title frames.
Contents Contents: Market research used to happen before the product was developed, and it was done to customers -- Now major brands are creating the products and promotion in real time, and with their customers -- Examples of co-creation -- How to make it work for you.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Other author Cherkoff, James. Co-founder, Collaborate Marketing, UK, speaker.
Subject Marketing research.
Qualitative research.
Publisher Number 1783 Henry Stewart Talks