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Book Cover
Author Galiani, Sebastian

Title Promoting Handwashing Behavior in Peru [electronic resource] : The Effect of Large-Scale Mass-Media and Community Level Interventions / Sebastian Galiani

Published Washington, D.C., The World Bank, 2012


Location Call No. Status
Physical description 1 online resource (75 p.)
Series Policy research working papers.
World Bank e-Library.
Summary This paper analyzes a randomized experiment that uses novel strategies to promote handwashing with soap at critical times in Peru. It evaluates a large-scale intervention that includes a mass media provincial campaign and a district-level community component. The analysis finds that the mass media intervention alone had no significant effect on exposure to the handwashing promotion campaign messages, and therefore no effect on handwashing knowledge or handwashing behavior. In contrast, the community-level intervention, a more comprehensive intervention that included several community and school activities in addition to the communications campaign, was successful in reaching the target audience with handwashing promotion messages and in improving the knowledge of the treated population on appropriate handwashing behavior. Those improvements translated into higher self-reported and observed handwashing with soap at critical junctures. However, no significant improvements in the health of children under the age of five were observed. The results are consistent with earlier literature, which indicates that substantively changing behavior to improve health is a complex task requiring intensive and more personalized interventions.
Other author Galiani, Sebastian
Gertler, Paul
Orsola-Vidal, Alexandra
Standard Number 10.1596/1813-9450-6257