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PRINTED BOOKS

Title Marketing and consumer behavior in East and South-east Asia / by A. Pecotich and C.J. Schultz II.

Published Sydney, N.S.W. : McGraw-Hill, 1998.

Copies

Location Call No. Status
 UniM Bund  381.095 MARK {Bund81 20190820}    AVAILABLE
Physical description xxvii, 747 pages : maps ; 24 cm
Bibliography Bibliography.
Other author Pecotich, A. (Anthony), 1937-
Schultz, C. J. II.
Asia Pacific Centre.
Subject Marketing -- Southeast Asia.
Consumers -- Southeast Asia.
Southeast Asia -- Commerce.
Southeast Asia -- Economic conditions.
ISBN 007470480X $39.95