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Author Popcorn, Faith.

Title EVEolution : the eight truths of marketing to women / Faith Popcorn and Lys Marigold.

Published New York : Hyperion, c2000.


Physical description xxv, 272 p. ; 25 cm.
Bibliography Includes bibliographical references and index.
Other author Marigold, Lys.
Subject Women consumers -- United States.
Marketing -- United States.
Women -- United States -- Attitudes.
Sex differences.
Variant Title Eight truths of marketing to women
ISBN 0786865237