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Cover Art
PRINTED BOOKS
Author Timacheff, Serge.

Title From bricks to clicks : 5 steps to creating a durable online brand / Serge Timacheff, Douglas E. Rand.

Published New York : McGraw-Hill, [2001]
©2001

Copies

Location Call No. Status
 UniM Bund  658.827 TIMA {Bund81 20190820}    AVAILABLE
Physical description xvi, 303 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Summary Two experts on Web brand development arm managers and executives at established brick-and-mortar brands with a proven five-step approach to successful online branding. 35 illustrations.
Other author Rand, Douglas E.
Subject Brand name products.
Advertising.
ISBN 0071371893 (alk. paper)