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Cover Art
Author Rapp, Stan.

Title Max-e-marketing in the net future : the seven imperatives for outsmarting the competition in the net economy / Stan Rapp, Chuck Martin.

Published New York : McGraw-Hill, [2001]


Location Call No. Status
 UniM Bund  658.84 RAPP {Bund81 20190820}    AVAILABLE
Physical description xix, 251 pages ; 24 cm
Notes Includes index.
Summary Two bestselling authors and business visionaries reveal a one-to-one marketing concept tailor-made for the networked economy, and describe proven techniques for using Internet technology to more effectively target, acquire, and maintain long-term relationships with valued customers.
Other author Martin, Chuck, 1949-
Subject Internet marketing.
Business enterprises -- Computer networks.
ISBN 0071364722