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PRINTED BOOKS
Author Regester, Michael.

Title Risk issues and crisis management / Michael Regester and Judy Larkin.

Published London : Kogan Page, 2002.

Copies

Location Call No. Status
 UniM Giblin Eunson  659.2 REGE    DUE 14-12-19
 UniM Giblin Eunson  659.2 REGE    AVAILABLE
Edition 2nd ed.
Physical description xiii, 194 pages ; 24 cm.
Series PR in practice series.
PR in practice series.
Notes Previous ed.: 1997.
Bibliography Includes bibliographical references and index.
Summary In today's environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and an increasingly intrusive news media. This is particularly crucial when things go wrong -- when crises are handled badly they can cause severe damage to an organization's reputation, sales, profitability and share price.
"Risk Issues and Crisis Management" shows clearly how issues and crises can be handled successfully and effectively with minimal damage and disruption. The book includes examples, case studies and models to show how complex crises have been handled in practice, including both successful and unsuccessful campaigns.
Other author Larkin, Judy.
Institute of Public Relations (Great Britain)
Subject Public relations.
Crisis management.
ISBN 0749436352 (paperback) £14.99