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Cover Art
Author Kotabe, Masaaki, author.

Title International marketing / Masaaki Kotabe, Temple University ; Al Marshall, Australian Catholic University ; Swee Hoon Ang, National University of Singapore ; Kathleen Griffiths, RMIT University ; Ranjit Voola, University of Sydney ; Robin E. Roberts, Griffith Univeristy ; Kristiaan Helsen, Hong Kong University of Science and Technology.

Published Milton, Qld : John Wiley and Sons Australia, 2014.


Location Call No. Status
 UniM Giblin Eunson High Use  658.8 KOTA  OVERNIGHT LOAN  AVAILABLE
 UniM Giblin Eunson High Use  658.8 KOTA  OVERNIGHT LOAN  AVAILABLE
 UniM Giblin Eunson High Use  658.8 KOTA  OVERNIGHT LOAN  AVAILABLE
 UniM Giblin Eunson High Use  658.8 KOTA  TWO HOUR LOAN  AVAILABLE
Edition 4th Asia-Pacific edition.
Physical description xvii, 645 pages : colour illustrations, map ; 25 cm
regular print
Bibliography Includes bibliographic references and index.
Contents Introduction to international marketing -- Economic and financial environment -- Political and legal environment -- Cultural environment -- Understanding international consumers -- International marketing research -- Segmentation and positioning -- Market selection and entry strategies -- Developing new goods and services for international markets -- Marketing goods and services -- International marketing communication -- Logistics: sourcing and distribution -- Export and import management -- International pricing -- International marketing strategy -- The evolving global marketplace.
Other author Marshall, Al, author.
Ang, Swee Hoon, author.
Griffiths, Kathleen, author.
Voola, Ranjit, author.
Roberts, Robin E., author.
Helsen, Kristiaan, author.
Subject Marketing -- Asia.
Marketing -- Pacific Area.
International business enterprises -- Marketing.
ISBN 9781118362518 (paperback)