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Book Cover
Author Kassarjian, Harold H., compiler.

Title Perspectives in consumer behavior / [compiled by] Harold H. Kassarjian [and] Thomas S. Robertson.

Published Glenview, Ill. : Scott, Foresman, [1973]


Location Call No. Status
 UniM Bund  658.834 KASS {Bund81 20190820}    AVAILABLE
Edition Rev.
Physical description xix, 604 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references.
Other author Robertson, Thomas S., compiler.
Subject Consumer behavior.
Motivation research (Marketing)
ISBN 0673078361