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Book Cover
E-RESOURCE
Author Salz, Peggy, (Founder and Publisher, MSearchGroove, Germany), speaker.

Title Mobile advertising for the masses / Peggy Anne Salz.

Published London : Henry Stewart Talks, 2009.

Copies

Location Call No. Status
 UniM INTERNET video    AVAILABLE
Physical description 1 online resource (1 streaming video file (36 minutes) : color, sound).
polychrome rdacc
Series Mobile marketing : how to leverage the mobile channel for marketing, 2056-4570.
Henry Stewart talks. Business & management collection. Mobile marketing.
Notes Animated audio-visual presentation with synchronized narration.
Title from title frames.
Contents Contents: Marketing with a personal touch -- Mobile advertising experiment -- Mobile analytics tools -- Campaign summary -- Mobile social networks -- Mobile analytics -- Three performance characteristics -- Targeting -- Recommendation.
Restrictions Access restricted to subscribers.
System notes Mode of access: World Wide Web.
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+.
Subject Cell phone advertising.
Cell phones.
Internet advertising.
Internet marketing.
Telemarketing.
Publisher Number 2353 Henry Stewart Talks