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Title Innovate! : straight path to quality, customer delight, and competitive advantage / Paul A. Schumann, Jr. ... [and others].

Published New York : McGraw-Hill, [1994]


Location Call No. Status
 UniM Bund  658.8 INNO {Bund81 20190820}    AVAILABLE
Physical description xiv, 208 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents 1. Purposeful Innovation: The Key to Sustained Competitive Advantage -- 2. Innovative Organizations: A Tradition of the Culture -- 3. Market-Driven Innovation: A Systematic Method to Focus and Encourage Innovation -- 4. Discovering the Opportunity in the Market -- 5. Developing a Strategy to Take Advantage of the Opportunity -- 6. Assessing the Organization's Capacity for Innovation -- 7. Developing an Organization Which Can Effectively and Efficiently Implement the Strategy -- 8. Growing a Company: Going Global with Acer -- 9. Diversifying a Multinational Company: A New Business Venture of IBM -- 10. The Seven Traits of Successful Organizations -- 11. Delighting Your Customers: The Key to Business Success in the 1990s.
Summary If you want to keep your organization on the cutting edge of change in today's rapidly evolving new age of information and technology, then you'll need to make your organization totally innovative, rather than restricting innovation to R&D. In this practical and provocative book you'll be shown how to do it, and in so doing, to seize competitive advantage in everything from product development to new markets to breakthroughs in technology and communications. Based on the authors' proprietary organizational innovation model - a proven, comprehensive action plan for creating a totally innovative organization that's market driven and responsive to changing conditions - Innovate! gives you the practical tools you need to bring about dramatic, far-reaching changes in your products, processes, procedures, and personnel.
Other author Schumann, Paul A.
Subject Technological innovations -- Economic aspects.
Consumer satisfaction.
ISBN 0070557144 (recycled, acid-free paper)