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AUTHORS (1-10 of 10)
Schmitt, Bernd.
1
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    PRINTED BOOKS 2007

Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt.

    Schmitt, Bernd.
Boston, Mass. : Harvard Business School Press,        xi, 177 pages : illustrations ; 24 cm 2007
2
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    PRINTED BOOKS 2001

Build your own garage : blueprints and tools to unleash your company's hidden creativity / Bernd Schmitt and Laura Brown.

    Schmitt, Bernd.
New York : Free Press,        xvii, 206 pages : illustrations ; 24 cm 2001
3
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    PRINTED BOOKS 2003

Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt.

    Schmitt, Bernd.
New York : Wiley,        xiv, 242 pages : illustrations ; 24 cm 2003
4
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    E-RESOURCE c2003

Customer experience management a revolutionary approach to connecting with your customers / [electronic resource] : Bernd H. Schmitt.

    Schmitt, Bernd.
New York : Wiley,        xiv, 242 p. : ill. c2003
5
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    PRINTED BOOKS 1999

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt.

    Schmitt, Bernd.
New York : Free Press,        xix, 280 pages : illustrations ; 24 cm 1999
6
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    E-RESOURCE 2008

Handbook on brand and experience management / edited by Bernd Schmitt and David L. Rogers.

   
Cheltenham : Edward Elgar,        x, 315 pages : illustrations 2008
7
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    PRINTED BOOKS 2012

Happy customers everywhere : how your business can profit from the insights of positive psychology / Bernd Schmitt with Glenn Van Zutphen.

    Schmitt, Bernd.
New York : Palgrave Macmillan,    1st ed.    x, 246 pages : illustrations ; 25 cm 2012
8
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    PRINTED BOOKS 1997

Marketing aesthetics : the strategic management of brands, identity, and image / Bernd Schmitt, Alex Simonson ; foreword by Tom Peters.

    Schmitt, Bernd.
New York : Free Press,        xv, 345 pages : illustrations ; 25 cm 1997
9
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    E-RESOURCE 2015

The psychology of the Asian consumer / edited by Bernd Schmitt and Leonard Lee ; contributors, Nelson Amaral [and thirty-five others].

   
New York, New York ; London, [England] : Routledge,        1 online resource (175 pages) : illustrations, tables 2015
10
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    E-RESOURCE 2003

There's No Business That's Not Show Business: Marketing in an Experience Culture / [electronic resource] / Schmitt, Bernd.

    Schmitt, Bernd, author.
PH Professional Business,    1st edition    320 p. 2003
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