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E-RESOURCE
Author Scott, Walter Dill, 1869-1955.

Title The psychology of advertising [electronic resource] : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott ...

Published Boston : Small, Maynard & Co., 1908.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Physical description 269 p. : ill. ; 21 cm.
Bibliography Bibliography: p. 249-269.
Summary "This book outlines the use of psychology in advertising. Each chapter discusses an aspect of the mechanisms underlying the successful use of psychological principles in advertising, from memory to habit. In addition, the book also touches on some specific types of advertising, such as food and railway advertisement." (PsycINFO Database Record (c) 2010 APA, all rights reserved).
Other formats Also issued in print.
Reproduction Electronic reproduction. Washington, D.C. : American Psychological Association, 2012. Available via World Wide Web. Access limited by licensing agreement. s2012 dcunns
Subject Advertising.
Psychology, Applied.