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E-RESOURCE
Author Semmelhack, Peter, author.

Title Social Machines: How to Develop Connected Products That Change Customers' Lives [electronic resource] / Semmelhack, Peter.

Published John Wiley & Sons, 2013.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st edition
Physical description 245 p.
Series Safari Books Online
Summary Companies like Facebook and Twitter have redefined social interaction. But what if "machines" like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products. Companies like Ford, Pepsi, Verizon, and Procter and Gamble are also using "social machines" to reach new markets, improve brand/market awareness, and increase revenues. Social Machines is the first book for business people, marketers, product developers, and technologists, explaining how this trend will change our world, how your business will benefit, and how to create connected products that customers love. Explains how smart phones and tablets enable Social Machines Describes how digital technology is being "baked in" to the most unlikely new products—even wheelchairs. Articulates how the "Internet of Things" is becoming social—and why that's the foundation for powerful new business models In the very near future, every great new product will be social. The next stage of interaction between people and our environment is upon us.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2013.
System notes Mode of access: World Wide Web.
NOTES Copyright © John Wiley & Sons 2013
Issuing body notes Made available through: Safari, an O’Reilly Media Company.
Other author Safari, an O’Reilly Media Company.
Subject Electronic books.
ISBN 9781118471685
9781118637296
1118471687
9781118471685
Standard Number 9781118637296