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Cover Art
E-RESOURCE
Author Reich, Brian, author.

Title Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience [electronic resource] / Reich, Brian.

Published John Wiley & Sons, 2007.

Copies

Location Call No. Status
 UniM INTERNET resource    AVAILABLE
Edition 1st edition
Physical description 230 p.
Series Safari Books Online
Summary Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.
Reproduction Electronic reproduction. Boston, MA : Safari, Available via World Wide Web. 2008.
System notes Mode of access: World Wide Web.
NOTES Copyright © John Wiley & Sons 2008
Issuing body notes Made available through: Safari, an O’Reilly Media Company.
Other author Solomon, Dan, author.
Safari, an O’Reilly Media Company.
Subject Electronic books.
ISBN 9780470108888
0470108886
9780470108888
Standard Number 9780470108888