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AUTHORS (1-4 of 4)
Steenkamp, Jan-Benedict E. M.
2
 
    E-RESOURCE 2013

Brand breakout How emerging market brands will go global / [electronic resource] ; Nirmalya Kumar, Jan-Benedict E.M Steenkamp.

    Kumar, Nirmalya.
Basingstoke, Palgrave Macmillan,        272 p. : 2 b&w, 15 figures, halftones, 11. 2013
3
 
    E-RESOURCE 2017

Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp.

    Steenkamp, Jan-Benedict E. M., author.
London : Palgrave Macmillan,        1 online resource (xxiv, 319 pages) : illustrations 2017
4
 
    PRINTED BOOKS c2007

Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

    Kumar, Nirmalya.
Boston, MA : Harvard Business School Press,        xvii, 270 p. ; 24 p. cm. c2007
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