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Title Network dynamics in international marketing / edited by Peter Naudé and Peter W. Turnbull.

Published Oxford ; New York : Pergamon, 1998.


Location Call No. Status
 UniM Bund  658.848 NETW {Bund81 20190820}    AVAILABLE
Edition 1st ed.
Physical description xix, 321 pages : illustrations ; 24 cm.
Series International business and management series.
International business and management series.
Bibliography Includes bibliographical references and indexes.
Contents 1. Two Decades of Interaction, Relationships and Networks / David Ford -- 2. The Burden of Relationships or Who's Next / Hakan Hakansson and Ivan Snehota -- 3. Adaptations in Buyer-seller Relationships / Ross Brennan and Peter W. Turnbull -- 4. A Review of the Nature and Development of Inter-organisational Relationships: A Network Perspective / Metis Y. S. Cheung and Peter W. Turnbull -- 5. Case Research as a Methodology for Industrial Networks: A Realist Apologia / Geoff Easton -- 6. Business Network Research: A Grounded Theory Approach / Sean de Burca and Damien McLoughlin -- 7. Time and Temporality in Research Design: A Review of Buyer-seller Relationship Models / Aino Halinen -- 8. Winning Bids for Technology-based Capital Equipment: The Significant but Variable Effect of Buyer-seller Relationships / David W. Large and Roger A. More -- 9. Relationships in Banking / Joao Proenca and Luis M. Castro.
10. From Districts to Milieux: In Search of Network Boundaries / Bernard Cova, Florence Mazet and Robert Salle -- 11. Manufacturer-retailer Relationships in Germany: The Institutionalisation of Category Management / Luis Araujo and Stefanos Mouzas -- 12. The Impact of Groupware on Relationship Management / Christopher P. Holland and Robert Phillips -- 13. Exploring Relationship Strategy / David Ford, Raymond McDowell and Cyril Tomkins -- 14. Relationship Marketing Management: The Internal and External Market Dimensions of Marketing Planning / David Ballantyne -- 15. Strategic Marketing: Tracing the Evolution in the Network Context of Competition / Uta Juttner.
Other author Naudé, Peter.
Turnbull, Peter W.
Subject Export marketing.
Relationship marketing.
Business networks.
ISBN 0080433588