My Library

University LibraryCatalogue

     
Limit search to items available for borrowing or consultation
Result Page: Previous Next
Can't find that book? Try BONUS+
 
Look for full text

Search Discovery

Search CARM Centre Catalogue

Search Trove

Add record to RefWorks

PRINTED BOOKS
Author Vitale, Robert P.

Title Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

Published Upper Saddle River, N.J. : Prentice Hall, c2011.

Copies

Location Call No. Status
 UniM Giblin Eunson  658.804 VITA    AVAILABLE
 UniM Giblin Eunson  658.804 VITA    AVAILABLE
Physical description xxx, 512 p. : ill., map ; 24 cm.
Bibliography Includes bibliographical references and index.
Summary Summary: For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience Understand The concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
Other author Giglierano, Joseph J.
Pfoertsch, Waldemar.
Subject Industrial marketing.
ISBN 9780136058281
0136058280