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Author Vitale, Robert P.

Title Business-to-business marketing : analysis and practice / Robert P. Vitale, Joseph Giglierano, Waldemar Pfoertsch.

Published Upper Saddle River, N.J. : Prentice Hall, c2011.


Location Call No. Status
 UniM Giblin Eunson  658.804 VITA    AVAILABLE
 UniM Giblin Eunson  658.804 VITA    AVAILABLE
Physical description xxx, 512 p. : ill., map ; 24 cm.
Bibliography Includes bibliographical references and index.
Summary Summary: For undergraduate courses in Business Marketing. A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace. Written from a highly practical perspective, Business to Business Marketing aims to help students with limited marketing experience Understand The concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that students need to know.
Other author Giglierano, Joseph J.
Pfoertsch, Waldemar.
Subject Industrial marketing.
ISBN 9780136058281