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Cover Art
Author Wesley, David T. A.

Title Innovation and marketing in the video game industry [electronic resource] : avoiding the performance trap / David Wesley and Gloria Barczak.

Published Farnham [Surrey, England] : Gower, c2010.


Location Call No. Status
Physical description xiv, 262 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other author Barczak, Gloria.
ProQuest (Firm)
Subject Video games industry.
Video games -- Marketing.
Electronic books.
ISBN 9780566091674 (hbk. : alk. paper)
9780566091681 (e-book)