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Cover Art
PRINTED BOOKS
Author Johnson, Gerry, author.

Title Exploring strategy : text and cases / Gerry Johnson, Richard Whittington, Kevan Scholes, Duncan Angwin, Patrick Regner.

Published Harlow, England : Pearson Education, 2016.

Copies

Location Call No. Status
 UniM Giblin Eunson High Use  658.401 JOHN  OVERNIGHT LOAN  AVAILABLE
Edition Eleveth edition.
Physical description 797 pages : colour illustrations ; 27 cm.
Series Always learning.
Always learning.
Notes Previous ed.: 2014.
Bibliography Includes bibliographical references and index.
Summary Summary: With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change. Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Other author Whittington, Richard, author.
Scholes, Kevan, author.
Angwin, Duncan, author.
Regnér, Patrick, author.
Subject Business planning.
Strategic planning.
Business planning -- Case studies.
Strategic planning -- Case studies.
ISBN 9781292145129
1292145129