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PRINTED BOOKS
Author Lawless, Linda L.

Title How to get referrals : the mental health professionalʼs guide to strategic marketing / Linda L. Lawless and Jean Wright.

Published New York ; Chichester : John Wiley & Sons, [2000]
©2000

Copies

Location Call No. Status
 UniM Bail  362.20688 LAWL    AVAILABLE
Physical description vii, 328 pages : illustrations ; 24 cm
Bibliography Includes bibliographical references and index.
Contents 1. Building Blocks for Success -- 2. Strategic Niche Marketing -- 3. Strategies for Getting Referrals from Physicians -- 4. Strategies for Getting Referrals from Attorneys -- 5. Strategies for Getting Referrals from Religious Leaders -- 6. Strategic Marketing with Educators and the Educational Community -- 7. Strategic Marketing to Managed Care Organizations -- 8. Strategies for Marketing to Mental Health and Complementary Healthcare Professionals -- 9. The Community Connection.
Summary "Written by health niche marketing specialists Linda Lawless and G. Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media."--BOOK JACKET. "You'll find out how to develop three primary skills that are essential to weaving a sustainable practice: how to interact with and relate to the local community and region: From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area; how to work with managed care organizations and professional associations: Find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations; and how to network with the World Wide Web community: Learn which sites to visit and how to best reach potential clients."--BOOK JACKET.
Other author Wright, G. Jean, 1942-
Subject Mental health services -- Marketing.
Psychiatric referral.
ISBN 0471297917 (paperback) No price
0471297917 (paperback: alk. paper)