Includes bibliographical references (p. -110) and index.
1. The Need for Special Events as a Part of the Reading Program -- 2. On Your Mark, Get Set, Program! Developing Special Events Programs Relevant to the Curriculum -- 3. Developing Partnerships to Support Special Events Programs -- 4. Raising Community Support for and Awareness of the Media Center and Its Programs -- 5. Personnel Training and Strategies -- 6. Developing Promotional Materials for Special Events -- 7. Keys to Making Programs Successful -- 8. Programs on a Shoestring: Learning to Budget and Raise Funds for Special Events Programs -- 9. Resources.