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Author Cozby, Paul C.

Title Methods in behavioral research / Paul C. Cozby.

Published New York : McGraw-Hill Higher Education, c2009.


Location Call No. Status
 UniM Bail  150.72 COZB    AVAILABLE
Edition 10th ed.
Physical description xvii 403 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 318-392) and index.
Contents Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observing behavior -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.
Subject Psychology -- Research -- Methodology.
Social sciences -- Research -- Methodology.
ISBN 9780073370224 (pbk.)
0073370223 (pbk.)
9780071281027 (pbk.)
0071281029 (pbk.)